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ENIOLUWA: THE GENZ SUPERSTAR PAVING THE WAY THROUGH BEAUTY AND FASHION

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Enioluwa Adeoluwa, also known as “Lip-gloss Boy” or “Beauty Boy,” is a multi-talented individual who has positions as a writer, host, media expert, influencer, and public speaker.

Enioluwa Adeoluwa, also known as “Lip-gloss Boy” or “Beauty Boy,” is a multi-talented individual who has positions as a writer, host, media expert, influencer, and public speaker. Adeoluwa’s climb has been unmatched since 2020; he is well-known for his videos in which he can be seen putting on lip gloss and making observations about his daily life in Lagos.

Enioluwa Adeoluwa, The Lip-Gloss Boy

As one of the few Nigerian guys working in the cosmetics and beauty sector, Adeoluwa is not only expressing himself online like every other influencer, but he is also breaking barriers. He discusses his upbringing, influences, and how he overcame the stigma associated with being femme in Nigeria in an interview with Guardian Life.

What was your childhood like?

My childhood was pretty interesting. As a pastor’s child, I was a church boy, and it was a lot of fun. Aside from the fact that I did some quite interesting activities, like playing with friends, I lived in a very close-knit community in Akure.

When did you get into the beauty industry and why lip-gloss?

I think I started making beauty-influencing videos in 2019. I don’t think lip-gloss boy as a character really relate to beauty influencing. When I do make-up and skincare videos, it’s when I do beauty influencing. That is what I started with. One day, I was making a makeup video and then I used my lip gloss and ranted and it blew up. I wish I could say “Oh, this is the reason why it was lip-gloss and this is what makes it special,” but there isn’t any of that, it just fell on lip-gloss and that is how it became lip-gloss. Beauty influencing has always been my love. I learned how to take care of my skin by seeing my mother when I was a child. I think I am reaping the benefits now.

Enioluwa Adeoluwa, The GENZ Superstar

You are one of the few male beauty influencers in Nigeria. In your experience, what do you think is responsible for the stigma surrounding male makeup?

Being one of the few male beauty influencers is exciting. It is such a good opportunity that I am one of the first to do it, but there are new people doing it as well. I feel like there is just this feeling of fulfilment. When I started, a lot of people talked about the stigma, but I am glad it was different for me. I understand the stigma directed towards it, but I feel like that is changing and that is what representation does. Once we hear more success stories related to beauty male influencers, then people will start to become more accepting of it.

What is your definition of self-care?

Self-care is what you make of it; it doesn’t feel like work; it feels like care, because you are caring for yourself. Saying to yourself, I am going to find love, going for a massage or manicure are all forms of self-care, and watching Netflix with family is another form of self-care. That moment where you are feeling relaxed, you are feeling better and you just feel like it isn’t stressful to do, i believe that moment will define self-care for you.

Ever since you have been in the public eye, you have continuously used your platform to advocate, especially for femme men. With Nigeria being a conservative country, how do you navigate through the negativity and what message are you hoping to pass across?

No matter what you do, people are always going to talk, so I don’t see the negativity. Rather, I focus on positivity and I know it is a sort of protection. The message I want to pass across really is representation and what you look like or who you are doesn’t define you. I try to avoid interviews where people ask “femme this and that”. Why don’t you ask me about how you were able to achieve first class at 19 or finish your master’s degree or get signed with brands? One thing that is very important to me is to not let my life be based on one thing. It doesn’t matter if you are femme because it is also being different. Just telling yourself “I can be successful” is fine as long as you aren’t hurting anybody and as long as you are working on it.

Content creation is something everyone is doing now, but looking at your journey, you have done very impressive things with your brand deals. What has been your strategy to stand out in the influencer market?

Again, I would say it isn’t for everyone. Yes, it is a flooded industry right now because people see that it is a successful industry where you can make money. But if you are still trying to get into it, make a name for yourself and work towards that name, then ask yourself, “what are you bringing that is different?”

With influencer marketing, there is also a strategy. You have to also understand that it is business and be kind. I think people love kind people to the extent that even if they haven’t met you, they can just tell that you are a loving and kind person. That is something about me that stands out.

One fact no one knows about you?

I recently got a dog. Her name is Princess.

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Events

OSONDU SHERE IS PLUS ONE!

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Today is Sunday and many would be in the church offering worship, supplications and thanksgiving to God, for various reasons.

For the Dan Shere family and their friends and associates, it is thanksgiving and celebration, in respect of the inimitable Osondu Shere, his wife and their mother, and friend of many rich parts.

Osondu is a brilliant pharmacist and entrepreneur, a writer of the arresting quality; an unforgettable conversationist whose boldness on issues are as only she could be. Her brilliance is of unsurpassed warmth and insights. 

She is a woman who has something for everyone, who also comes as good as only the best ever in creation, could. 

Happy birthday to you, Nwanyi Oma!

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Entertainment

ONE-YEAR ON: P-SQUARE REKINDLES ROMANCE WITH FANS

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Singers and twin brothers, Peter and Paul Okoye aka PSquare

Singers and twin brothers, Peter and Paul Okoye, who make up the group, P-Square, have had a chequered career. At a time they were unarguably one of the biggest music groups in Africa, but after rounds of in-fighting, the duo broke up on several occasions and went their separate ways as solo artistes.

P-Square

Their latest break-up was in 2017, and they stayed about for about four years, going on to release solo songs and albums, before mending fences in Novermber 2022.

Barely a year after, the singers have continued to reconnect with their fans across the world.

On Sunday, November 20, 2022, the group performed at the Buckwyld ‘n’ Breathless ‘P-Square 4Eva’ concert on Victoria Island. The event seemingly reminded their fans of how much they had missed the duo. The brothers also didn’t disappoint as they constantly reached into their goodie bag of hit songs to thrill the crowd. Songs they performed at the show include ‘Collabo’, ‘Chop my Money’, ‘Do Me’, ‘E no Easy’, and ‘Beautiful Onyinye’, and they mesmerised the audience with their dance choreography. Another highlight of the show was when they brought other acts on stage. The stars that joined them were 2Baba, May D, Don Jazzy and J Martins.

P-Square

Weeks before that, P-Square had excited fans during their performance at the Africa Movie Academy Award, which held on Sunday, October 30, 2022, in Lekki, Lagos.

On September 21, 2022, the duo had taken London, United Kingdom, by storm when they gave an energetic performance at their sold-out show in the city, as a part of their ‘world tour’.

Aside from going on tour, the duo has also released two songs this year, which enjoyed warm reception from their fans. This was even as Peter hinted recently that they would release an album in 2023. He had written on Twitter, “Legendary and iconic P-Ssquare are still selling out concerts around the globe with old hits. What then happens when they unleash the 2023 album? Wait for it.”

Away from music, the brothers have also been vocal about their support for Peter Obi, the presidential candidate of the Labour Party, and the leader of the band of supporters called ‘Obi-dients’.

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News

BUHARI HAILS EX-PRESIDENT JONATHAN AT 65

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Ex-President, Dr. Goodluck Ebele Jonathan and The President, Major General Muhammadu Buhari (retd.)

The President, Major General Muhammadu Buhari (retd.), has rejoiced with former President, Dr. Goodluck Jonathan, on his 65th birthday, which comes up Today November 20, 2022.

The President, in a congratulatory message by his spokesman, Femi Adesina, on Saturday, in Abuja, noted the unique position of Jonathan in the growth and development of the nation.

He lauded Jonathan for sacrificing personal ambition for the greater good of the country, and successfully winning the hearts of Nigerians and the world as a man of peace, by carrying on his legacy of truce and amity to many countries.

Buhari joined the family, particularly his wife, Patience, and mother, Eunice, in celebrating another milestone in the former president’s life.

The President noted Jonathan’s political journey, which he said, had been evidently shaped by the mercies and grace of the Almighty God, starting as deputy governor, 1999-2005, governor, 2005 -2007, vice president, 2007-2010 and president, 2010-2015.

According to him, the friendliness, loyalty and humility of Jonathan continue to open opportunities for service to humanity while defining a path for the former president to invest in people, institutions, and nations.

He, therefore, prayed for Jonathan’s well-being and that of his family.

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